San Remo Pasta uses quality energy-boosting ingredients that are also very healthy.
As a major sponsor of the Tour Down Under, San Remo joined forces with EcoCaddy to help demonstrate this high-energy power source. This campaign consist of San Remo having three EcoCaddy bikes offering free rides around Victoria square during the whole Tour Down Under week. We had a bit of fun creating some visuals around the concept of 'Powered by San Remo' that were exposed at the back of EcoCaddy bikes.
San Remo Pasta - Tour Down Under campaign
Agency: The Sideways Theory – Creative Director: Jason Hollamby – Art Direction: Cinzia Di Vito
Photography: Steve McCawley
